Analysis Of Bmw In Uk Market Economics Essay

Analysis Of Bmw In Uk Market Economics Essay Choose a company based in UK or another EU country, use micro and macro data to analyze the company and give recommendations based on previous analysis â€Å"This is to certify that the work I am submitting is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the University of Warwick regulation concerning plagiarism and collusion. No substantial part(s) of the work submitted here has also been submitted by me in other assessments for accredited courses of study, and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made. Analysis of BMW in UK market 2007-2009 Introduction Headquartered in Munich, Germany, BMW Group is one of the leading auto manufacturers in the world. With three of the strongest premium brands in the car industry —BMW, MINI and Rolls-Royce, BMW targets at the high-end market. BMW (UK) is a subsidiary of BMW Group. Being t he third largest market for BMW Group worldwide, UK is the only country where all the three premium brands are presented (BMW UK Fact Sheet 2009). This essay intends to use micro and macro tools to analyze BMW’s sales volumes in UK from 2007 to Q3 2009, and to find out dominating factors accounting for changes in the company’s performance. Microeconomics Investigation mainly focuses on the influence of three determinants of demand. Macroeconomics Investigation selects five variables—GDP growth, VAT, interest rate, CPI inflation and average earnings for analysis, and also predicts BMW’s performance in the near future based on the tendency of macroeconomics environment. Finally, the essay gives three suggestions that the company can consider. Data in this essay is from BMW’s quarterly reports and Annual reports, UK Office for National Statistics, SMMT (The Society of Motor Manufacturers and Traders), fuel reports released by AA Public Affair and Infl ation Report issued by Bank of England. In addition, in order to provide updated information, references in this essay are mainly from authoritative newspaper and press, such as The Times, The Sunday Time and Times Online. I Sales Review Figure 1. BMW UK quarterly sales volume (Source: BMW Quarterly Reports and Annual Report 2007, 2008) Between 2007 and 2009, BMW has experienced great changes in sales volumes in UK market. From the graph, we can see that sales volume rose steadily in the first three quarters of 2007. However, it fluctuated and stood at 44,770 units in Q2 2008. Then a slump followed and sales volume reached a trough of 23,982 units at the end of 2008. Finally, the first three quarters in 2009 witnessed a recovery of sales volumes, which stayed at 39,039 units by the end of Q3 2009. Now, we’d like to analyze the reasons behind the changes in BMW’s sales volumes in UK based on the micro and macro investigation. II Microeconomics Investigation Determinants of demands played an important role in sales volumes. There are three determinants as follows: Price Elasticity According to John Sloman and Mark Sutcliffe (2004), determinants of price elasticity of demand are number and closeness of substitute goods and the proportion of income spent on the good.

Developing Countries Promote Manage Economic Development Essay

Developing Countries Promote Manage Economic Development - Essay Example This case shall be compared to Sub-Saharan Africa since it has a record of failed and poor development of the economy. Governance and democracy are two different aspects in a country3. Governance is the act of leading people in an accountable way. The way leaders conduct their roles, as per their capacity leads to an even economic distribution for all the individuals across a country. The two factors, governance, and democracy, can have a huge implication in political and economic state of a country4. In this case, the political aspect is considered because it is a fundamental element for economic development in any country. From the World Bank point of view, governance is the way power is applied to the social and economic aspects of a country’s affairs, for the purpose of development5. Therefore, governance plays a crucial role in the economic development of a particular country. The development stage in East Asia and Africa is significantly different. The stages of development differ in terms of political, social and economic activities. The difference has been brought about by the governance that is being administered in the two areas. In this paper, The researcher shall take an example of Zimbabwe, where the leaders, in the government, are even unable to enhance the economic performance6. They have also failed to develop economic conditions since there are ever-changing regimes in the country. A good and a strong governance leads to success in the economic performance of the particular country. For instance, from the East Asia, let us take an example of Taiwan. Here there is a strong governance that leads to the creation of a conducive environment, that attracts private and even foreign investment, thus leading to successful economic development7. Therefore, governance in any developing country plays a crucial role in the economic achievement of the state . Most developing countries

Balance Scorecard for projects by Stewart (2001) Essay

Balance Scorecard for projects by Stewart (2001) - Essay Example On the other hand, it can also be observed that the success of any particular project heavily draws on the performance of the people involved in that particular project. A project is often regarded as a mini organization as a result of the fact that it is more structured and controlled. It can also be noted that different projects have failed to achieve their goals as a result of poor management. â€Å"With a proper performance measurement tool such as the balanced scorecard (BSC), organisations can clarify their vision through measurable goals and outcomes,† (Shepko & Douglas, 1998 as cited in Stewart, 2000, p. 38). Against this background, this essay will discuss the BSC as a more contemporary means of implementing the strategies of an organisation in order to operate viably with the aim of achieving its stated goals. The discussion will heavily draw on the work of Stewart, Kaplan and Norton, Ahn and Prastacos. Particular attention will be given to the work of Stewart (2001) entitled Balanced scorecard for projects. The essay will critique journal the articles by these authors with the aim of discussing their views about this topic which is related to BSC. The paper is structure in different parts and the first part deals with giving an overview of the topic in view of the ideas raised by different authors. In the main, the essay will discuss the findings of different authors about the topic in question. The last part of the essay is based on a critical analysis of a case scenario of BBCL/El Nino/El Dorado. The discussion of this case study will heavily draw on the ideas raised by different authors mentioned above. A conclusion to give the main points discussed in the essay will be given at the end where a personal reflection about the writer’s own perception about the topic will be given. 1.1 Overview of the topic Organisations are currently encountering a revolutionary transformation where industrial age competition is replaced by the information age competition. During the contemporary period, it can be noted that sophisticated financial control systems were developed to monitor efficient allocations of financial and physical capital. Thus, the need for a new approach to the evaluation of value creation of the organisations has led to the development of the balanced scorecard. According to Kaplan and Norton (1996), a balanced scorecard is a strategy that is used to supplement the traditional financial measures with other criteria that measure performance from three additional dimensions which include the following: customers, internal business processes, learning and growth. The BSC can be used to transform the vision of the organisation towards the attainment of its strategic goals. According to these authors, building a scorecard enables the organisation to link its financial budgets with its strategic goals given that it will be easier to monitor the performance of the organisation as a whole through an outlined step by step process. Stewart (2000) suggests th at the goal of every organisation is to do more, better,